..CURRENT PROJECTS..
Karmic
- adjective . the sum of a persons actions viewed as affecting their future
- noun . the atmosphere of a person or place communicated to and felt by others
.How KarmicVibes Approaches Branding
We believe that the fundamental in any branding is the way your customers, your people and even you think about your brand. Branding is all about changing thinking. Every business has different requirements and every customer has different expectations. Leading brands apply different ways of thinking because thinking differently is the hardest thing a brand can do. KarmicVibes takes pride in thinking differently, approaching problems and building brands from what you don’t know, what you think you know and what you are willing to know. To build leading brands and change peoples thinking you have to think differently and that’s how we approach it for you.
.What is a Brand ?
A brand is a collection of perceptions in the minds of the consumer. It is different from a product or service, which places them at different points on the loyalty ladder.
.Strategy
Now you have a perfect idea thought differently. But how do you apply it? KarmicVibes develops brand strategies using the most practical implications. Knowing how to turn strategy into tangible customer experiences is what differentiates our approach. Tactical it may seem but without it, strategy is only a promise of what a brand could be. Our strategies maybe evolutionary or revolutionary but they can be implemented. Strategic branding gives birth to leading brands, which motivates us and drives all other components of the solution we create.
.Naming
What is your name? Is your name just a word? If your name is just a word then you are nobody, no emotions, and no associations connected to you. Brand names have to transform the literal meaning of a word and represent far more than a dictionary definition. KarmicVibes creates names that have the power to generate strong emotions, define your business and build your brand. A single brand name is only the beginning of the brands vocabulary. Businesses need naming strategies, systems, conventions and hierarchies that clearly define and communicate how a portfolio of products and services relate to each other. KarmicVibes understands how to create naming architectures unique, organized, understandable, defendable and different from the competition never to undermine the brands value proposition.
.Design
Design is just another word if its not a good design. A good design is a process of deliberately ensuring every part of your brand visually establishes and maintains a standard for what it makes, how it looks, how it sells and how it is perceived. A good design isn’t just about looking good; its about improving experiences, simplifying information leveraging ergonomics, maximizing productivity and sometimes even saving money. Every brand must establish its own visual language. Implemented with consistency and quality across all applications, KarmicVibes builds a clearly distinctive, easily remembered and highly valued brand identity.
.Communications
Communications is the tool used to inform your strategies and actions to people making them understand your brand better. It’s not what you mean. It’s what you say. When KarmicVibes communicates your brand proposition, it considers the importance of people knowing what you do, why you are different and as simple as why should they care. Persuasively articulating your brand and your business is fundamental in building understanding and agreement with your strategies and actions.
.Advertising
KarmicVibes admits it is no superman, but it can clearly create advertising campaigns that are part of an integrated branding solution. Sure they are good ads, but more importantly they create ads that reflect the entire branding experience. Through advertising can the brand express its strategy and communicate with its audiences. Building a brand is a long-term strategy and advertising is the tactical way for you to get there. We say we do things differently. Why shouldn’t your ads do the same?
.Consultancy Services
- Conceptualize Strategic Naming Options
- Trademark Registration
- Develop Brand Promise
- Identify Various Brand Positioning Options
- Conceptualize an Integrated Long-Term Brand Message
- Develop Brand Communication Strategy
- Design High Appealing Visual Language
- Identify Appropriate Media Channels
- Produce Atmospheres to Communicate Brand Message through an Experience
- Brand Message Management
- Brand Evolve Adaptation
